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Rituals

How a routine is shaped

How to layer the range, morning and night. Exact amounts, timings and cautions for each product are on its product page.

A person holding the SNAP-8 Peptide Serum bottle

The morning

A morning routine usually has three parts: cleanse, a leave-on step if you want one, and a moisturiser. Sunscreen comes last and comes from a dedicated sunscreen product.

Ayugenics does not make a cleanser or a sunscreen, and none of our moisturisers contains SPF. Keep using the ones you already trust.

A person applying jelly cream along the jawline

The evening

Evenings suit the steps that ask for a little more time. A serum, then a moisturiser, is a complete routine for most people.

Actives like retinol work best when used exactly as directed. Every product page shows the carton directions in full.

An open jar of whipped balm

Slower moments

A mask or a balm is the step you reach for occasionally rather than daily. There is no schedule to keep.

The wrapping mask is an evening peel-off: its printed directions set the veil for 10–15 minutes before it is peeled away, despite the night-wrapping name.

Nothing here is medical advice. If something on your skin concerns you, speak with a health professional rather than changing a routine.